As part of the CBI Export Coaching Programme 2019-2023, a market orientation mission to Paris and Amsterdam took place in September, which involved 15 selected Jordan garment sector SMEs. The delegation was accompanied by representatives from the Ministry of Industry and Trade, Jordan Chamber of Industry, and JGATE. The trip involved market knowledge training encompassing research, dedicated shopping assignments and tailored company visits. Participants moreover had the opportunity to visit the trade fairs of Texworld/Apparel Sourcing and Premiere Vision which took place in Paris during that period. The ultimate objective of the market visits was to enable each company to develop their distinct Export Marketing Plan through hands-on exploration of European market realities.